An extraordinary mens blog for the ordinary man
2012 marks the 50th anniversary of that pinnacle of masculinity, the bastion of manliness, the leader of the man pack and that all round legend of all things Male, James Bond. To mark this milestone the world’s first male fragrance dedicated to the legendary British spy is born: 007. IT promises to be, “the essence of a true icon, 007 Fragrance is a classic and unmistakably masculine scent with a fresh, sophisticated twist – the ultimate fragrance for the modern man.”
For half a century, James Bond has captured the collective imagination of the world with his masculinity, charm, and elegance. He is the quintessential icon with whom men everywhere identify. He is celebrated and renowned across the world; an untouchable fantasy – as revered by men as he is desired by women.He is the ultimate male icon who flawlessly combines irresistible sophistication with uncompromising masculinity.
At the time when the first Bond movies of the 1960s revealed the ultimate masculine icon, the world of male fragrance witnessed the dawn of the unofficial hero scent signature for men – the Aromatic Fougere family of fragrances. The scent has a blend of traditionally authentic and unmistakably British ingredients, the Fougere backbone is rich with lavender, for an elegant aromatic masculinity – moss and coumarin undertones create the 007 fragrance.
Bond’s smooth and refined characteristics are represented through Vetyver, an ingredient which brings undeniable masculinity, power and strength. Apple, the quintessentially British ingredient known for its fresh flavour, reflects the smooth side of Bond, adding a refreshingly light quality that harmonises the heady elements of Fougere. Warm woods with a musky aspect make up the full bodied essence, creating the fragrance’s long lasting and powerfully masculine qualities.
The packaging, or the Flacon, not to appear crass, has been completely thought through, its encased in a sleek dark blue glass which is inspired by the distinct design of Bond’s equally iconic Aston Martin, lets not even talk about the Mondeo in Quantum of Solace, and the silver ‘twist’ cap which reveals the fragrance nozzle a nod to Bond’s indispensable, state-of-the-art gadgets.
This is of course all a prelude to the release of Bond’s 23rd official cinematic epic, SKYFALL, which promises to be the biggest, fastest and most exciting adventure to date.
007 fragrance is available worldwide from September 19th