An extraordinary mens blog for the ordinary man

Supernovo – Novö by Christophe Lemaire & Bean Pole

You certain can forgive yourselves if you’ve never heard of the Korean brand Bean Pole, one of Korea’s most well-known traditional casual wear brands, launched as a menswear line in 1989 by Samsung, (ohhh don’t mention Apple) and over 20 years, BEANPOLE has been at the forefront of the premium casual market in Korea, and is the only Asian brand to have recorded over £600 million in annual sales within the Korean and Chinese market.  The brand focuses on offering high quality, casual clothing with a sophisticated fit.

Now Christophe Lemaire, is maybe a name you’re not too familiar with, but his work you definitely will be. Currently Artistic Director of the French heritage Fashion house, Hermès women’s ready-to-wear. He starting his fashion career at Yves Saint Laurent and Thierry Mugler, Lemaire then moved to Christian Lacroix. In 2000, Lemaire joined Lacoste as Artistic Director and helped to restore the label’s original identity and was fundamental in bringing its it back to a premium aspirational brand. He launched his own label in 1991 and added men’s ready-to-wear to the women’s collection four years later.

Now the two have collaborated together to create their first collection within this partnership; Novö. The collection is inspired by the NOVÖ music movement of the Eighties. The word “Novö” was invented by French rock critic and writer Yves Adrien in 1978 in his cult novel: “NOVO-VISION”. Novö became used to describe the European New Wave generation of post-punk, proto-electronic, and minimal-wave bands. The Novö collection is designed around this minimal, clean, urban and somewhat cold aesthetic.

Novo stockists –

Liberty London



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This entry was posted on 05/09/2012 by in Style and tagged , , , .
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