An extraordinary mens blog for the ordinary man

Jean Genie – Destination Denim @ Selfridges, Nationwide

The amazing Selfridges store in Birmingham

We all know the frustration of ripping your favourite jeans or wearing them, literally to the point of confining them to the grave and then having that nightmare search to try and find another pair that can try and come close to the feel, fit and colour of those long lost and loved pair of denims, ohhh just me then, no I thought so !

Fear not dear readers those bastions, thats bastions and soon to be the subject of a period drama telling the story of their founder, ohhhh fancy pants, Selfridges, have with the help of wonder mag Shortlist and super sister side kick Stylist plus with denim available from 65 mens brands and one of the widest offerings in the world, Selfridges is the global destination for denim, well at least for the next three weeks anyway. Its five stores are celebrating their unrivalled selection in the form of ‘DESINTINATION DENIM’.

It promises such key events and customer participations as, Replay brings its unique ‘Denim Campus’ concept to Selfridges, supporting the Destination Denim programme across Birmingham and Manchester Trafford stores. Customers who buy any pair of Replay jeans will receive a complimentary pair of rinse wash jeans, and will have the chance to enjoy the unique Replay Denim Campus experience and create their own pair of jeans with actual workshop tools. Replay’s denim specialists will be on hand to guide and instruct customers on the finishing process which include scraping, whiskering, abrasions and button and rivet applications. From 11am – 6pm on 25 August in Selfridges Birmingham and 1 September in Selfridges Manchester Trafford.

Dr Noki !!!!

Also, the strange, talented and a little bit frightening Dr. NOKI takes vintage pieces and unwanted garments and turns the traditional application of pattern cuttings techniques on it’s head – chopping and twisting, re- structuring and removing, splicing together multiple garments and adding sleeves, pockets, collars, panels and details to create entirely new looks. Dr. NOKI will be in Selfridges London from 12-5pm on Friday 24 August and will customise any pair of mens jeans purchased from Selfridges free of charge. Let your imagination run wild…

Plus, Luxury Japanese denim label Prps and Selfridges give denim enthusiasts the opportunity to customise their own jeans in the sketchbook style of the Prps founder Donwan Harrell. Customers are invited to purchase the Prps jean of their choice and personalise them with their signature print, paint or embroidery, ready to take home that day. Available in Selfridges London on 25-26 August and Selfridges Manchester Exchange on 1-2 September.

And not to feel left out, Selfridges’ online store will come to life in a complete denim takeover for the project. Denim glossaries will equip die-hard jean-iuses with expert terminology, designers and Creative Directors from brands will give exclusive interviews, and size guides will make finding the perfect fit easier than ever before. Styling sessions by some of the leading magazine editors and stylists will provide authorative advice on the hottest denim trends and how to wear them. Be inspired by iconic denim heroes from throughout the ages in retrospective special features. Phew what a couple of denim-tastic weeks coming up. For more informations including events by Nudie Jeans, Paul Smith jeans, Denham, Levis and a Clothes-make-the-man favourite the Denim Doctor check out,


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