An extraordinary mens blog for the ordinary man
Youngthread.com is a new online retailer that presents an exclusive collection of men’s fashion and accessories from some of the world’s most exciting independent brands. A crack team of international buyers have searched the UK and beyond for untapped, unknown brands that have that special something and embody effortless men’s style at its best. The thinking behind the concept was inspired by a need for an online menswear retailer that provided fashion basics with a unique twist.
They pride themselves on acting as a platform for young menswear brands to propel them into the consumer market. The SS12 collection showcases talent from across the globe, with brands from Paris, Sweden, Columbia, New York and Australia all finding a new comfortable home, with collection themes embodying strong British design littered with European and global style influences. The result sees a style that plays with traditional British dress codes, mixing it with Scandinavian and Australian influences. Which in turn offers a collection of continually evolving must-haves that are designed to become wardrobe favorites and everyday essentials.