An extraordinary mens blog for the ordinary man

Giving back to the NEWGEN – TOPMAN’s Charitable designer T-shirts

Just when you thought there was no new way the charity T-shirt could be done, those clever clogs over at TOPMAN go and do it again. This time they’ve launches a t-shirt collection to celebrate and support home-grown British talent. The range epitomises all things British and £5 from the sale of each t-shirt will go to The British Fashion Council Princess of Wales Charitable Trust to support young designers. 
The NewGen Men designers invited to design are: James Long, Katie Eary, Lou Dalton, Sibling, and Christopher Shannon.   Each designer has been asked to create a t-shirt designed around the title ‘Menswear Rules Britannia’, prices start at £18. The project will launch on the 7th June 2012, in advance of London Collections: Men (15th – 17th June) available in selected stores worldwide and on-line

Design Director of the brand Gordon Richardson says of the project;

‘With these limited editions tees Topman joins in the Great British summer celebrations with a language uniquely its own. Committed to supporting the best British Designers through our New Gen Men initiative theses exclusive print tees will endure way beyond the “Jubilee” moment.’ 

James Long: The Fashion Forward 2012 winner designed a print based around all the different layers and history of being British. On close inspection you can see that Long has managed to work the Union Jack flag into his print. 








Katie Eary: Describing herself as a true British patriot, Eary explains ‘Menswear Rules Britannia’ means everything to her, she thinks her design sums this up perfectly. The print derives from two of her favourite things, the screaming cheetah (she loves anything from the feline family) and British military – in this case a Queen’s guards hat.







Lou Dalton: Dalton commissioned artist Alex Walker to hand draw faces of British Icons for her quirky design, sketches include: Elton John, Freddie Mercury, David Bowie among a few, all whom she felt have influenced British popular culture over the years.








Sibling: The trio Sibling (Sid Bryan, Joe Bates and Cozette McCreery) designed a print that is reminiscent of a souvenir from a weekend away. It is a knitted twist on a celebratory, quintessentially English memento. In the synonymously British colours of red, white, and blue summing up the theme of ‘Menswear Rules Britannia’. 







Christopher Shannon: Renowned for re-working sportswear, Shannon has designed a t-shirt using his trademark all-over print design. This design uses the powerful slogan ‘ MAN UP! ‘.







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