An extraordinary mens blog for the ordinary man
On Wednesday I was invited down to Bicester Village in Oxfordshire to the launch of the British Designers Collective Menswear. I’d never been to this retail outlet village, so didn’t really know what to expect, don’t get me wrong I’ve been to this sort of set up before, so I had certain preconceptions, I imagined there’d be an M&S, a Gap, a Clarks and if I was lucky a Polo Ralph Lauren. What I didn’t expect from Bicester was virtually every designer brand under the sun and then some, including Alexander McQueen, Gucci (yes thats right), Prada, YSL, Dolce & Gabbana, Paul Smith & Tommy Hilfiger to name literally but a few. Anyway, I digress, myself a selection of the UK’s press, a couple of the designers involved, some of the UK’s leading male models (boo) and a couple of fashion savvy celebs were on hand for the proceedings.
The pop up store offers product, ranging from new generation talent to established British menswear labels straight from Savile Row. Designers included are B Store, Chucs Dive & Mountain Shop, Emmett, Patrick Grant’s E. Tautz, Folk, Gentlemen’s Tonic, Grenson, Heritage Research, James Long, Jane Carr, Jonathan Saunders, Lily and Lionel, Lou Dalton, Margaret Howell, Oliver Spencer, Richard James, Sunspel, YMC and Tim Little.
This concept is a unique partnership between the British Fashion Council and Bicester Village’s parent company Value Retail, who also have similar outlets near to cities including Dublin, Paris, Madrid, Barcelona, Milan, Brussels, Antwerp, Munich and soon to Shanghai.
Harold Tilman, Chairman of the BFC said of the partnership:
“In a year celebrating all things British and with the upcoming launch of the our very own menswear showcase, London Collections:Men, this is the perfect time to launch a dedicated retail platform for men’s fashion. The new focus not only highlights the strength and talent of British menswear designers, it gives them exposure to a new male audience, who have the unique opportunity to experience and purchase great british fashion.”
Visitors will be able to discover up-and-coming designers alongside established labels with the unprecedented opportunity to purchase great key pieces from their previous seasons’ collections at the usual Bicester Village reductions of up to 60% on the recommended retail price.
The pop up store will run from 16th May for a limited time only, so what you waiting for, get down to Oxford now !