CLOTHES MAKE THE MAN

An extraordinary mens blog for the ordinary man

Extreme to the max – Chanel

Chanel Allure Sport Eau Extreme

Sorry ladies, but get ready to say goodbye to your husbands and boyfriends for summer 2012, it’s officially the summer of Sport, not only is there the normal Wimbledom, Tour de France, Grand National and numerous Golf Opens, but some event going on in the metropolis in August called the Olympiad, or something, plus theres the Euros, ahhh sky+ you’re going to be busy.

To mark this sporty season and in a gust of athletic freshness Chanel is launching the new chapter in the life of their landmark scent Allure. A new masculine fragrance named Allure Sport Eau Extreme. This product tries to capture that adrenalin rush of a surfer about to enter a ground swell, a racecar driver heading into a tight turn or a skier on an immaculate mountaintop, impressive I hear you call. This is achieved by blending a mix of Mint kicking things off, followed by a refreshing pulsation of Sicilian Mandarin rind and Moroccan Cypress, Clary Sage adds a touch of warmth and ensures Extreme is not as spicy as the ALLURE HOMME SPORT scent.  Then comes the big moment an almondy note of Tonka Bean is used to create intensity.

To sit aside the launch, Chanel commissioned a series of short films directed by Oscar winner Kathryn Bigelow (The Hurt locker) and featuring American professional big wave surfer Danny Fuller (see links below).

The Wave
Address: http://chanelfilm.wave.twinpix.biz/
User name: AHSEE
Password: 2012

The Jump
Address: http://chanelfilm.jump.twinpix.biz/ 
User name: AHSEE
Password: 2012

The Invert
Address: http://chanelfilm.invert.twinpix.biz/
User name: AHSEE
Password: 2012

The Tube
Address: http://chanelfilm.tube.twinpix.biz/
User name: AHSEE
Password: 2012

Chanel Allure Sport Eau Extreme is available nationwide from Monday 19th March and 50ml of Eau de Toilette is £48.

chanel.com

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This entry was posted on 12/03/2012 by in Grooming.
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